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9 Elements of an Efficient Global Website

One of the most beneficial features of the Internet is that its location agnostic. A website can be accessed by a user in Silicon Valley as easily as by a user in Siberia, regardless of where you are headquartered.

Here are nine elements to keep in mind when preparing a website for a worldwide audience:

1. Languages

For a positive user experience, a global website must be available in the native language of several different regions. Consider a webpage showing all of the available languages.

2. Style guides

A style guide should be such that it can be used all through the localization of the website. Different languages might require different fonts and styles, so a style guide can help keep each of your website’s translations consistent.

3. Terminology

Try to keep your website’s terminology straightforward and simple. Consistent terminology will help cultivate better translation memory reuse and SEO.

4. Branding

Even when you’re translating your website into different languages, it is imperative to retain the brand’s feel and identity. To do so, outline your standards for business history, mission statements, logos, colors, etc. before translation.

5. Multimedia

When it comes to engaging with your brand, different cultures will prefer different content multimedia such as text, audio and video. Multimedia translation might involve voice-over recordings or localized subtitles.

6. Imagery

Images on websites can lead to higher translation costs. Try to avoid images with embedded text, or divide them into layers to make translation easier. Also be mindful to avoid discriminatory or culturally biased, imagery.

7. Phone numbers and addresses

Make sure that you have contact information (phone numbers and addresses) that is accessible to every location served by your website. Globally valid phone numbers work, as do regionally appropriate phone numbers that are only displayed within the relevant countries.

8. Legal Concerns

Make sure you know the laws of each country you intend to target. Privacy laws in some countries might prevent you from gathering visitor’s data while libel laws in another may prevent any negative advertisements.

9. Coding

Use Unicode (a universally adopted encoding system) to standardize your website’s display, and establish a lingua francafor your programmers to use when documenting their work for each other.

5 replies
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